Primak Insurance Brokers was founded by Johan Priem in 1989.
The company has since grown to become one of the leading short-term insurance brokers in the Western Cape. Our reputation for personal service is central to our success.
Since opening our doors three decades ago, we have acquired various intermediaries and agents, expanding our broker footprint across the country to offer our recognised client-centric service delivery to clients throughout South Africa.
Meet our team
Johan Michael Priem
Director
Johan joined the industry five decades ago, and while the industry has undergone many changes since then, his passion for providing the best client service has remained constant.
He has worked in the industry on the insurance and broker side, and has held various leadership positions, which helped in building Primak Insurance Brokers into what it is today.
On a personal note: Johan has a passion for people and enjoys social interactions with colleagues and industry associates.
Johann Priem (Jnr)
General Manager
Johann started working in the industry in 1990 as a claims clerk at Protektum Insurance Brokers, where he later moved from the claims side of the business into underwriting and marketing. During this time, he completed studies in the Certificate of Proficiency (COP) and Intermediate Certificate in Business Studies (ICIBS).
In 1999, he started working at Versma as part of the administrative team, administering policies on behalf of brokers and insurers. Johann became part of the management team, having had experience as a broker and administrator.
Johann has a passion for helping brokers and clients identify their insurance needs and providing the best possible solutions.
On a personal note: Johann loves sport and has been involved in the administration of various bodies at provincial and national level. He also loves the outdoors, especially cruising at sea in his boat.
Sandy Guthrie
Director
Sandy has been working in the industry for 35 years and says his position at Primak today is a culmination of all the ups and downs during these years.
His career began in 1980 at UNSBIC as a vehicle insurance underwriter, which later became Guardian. He then moved to Standard General where he worked for the next two years as a broker consultant. Sandy then moved to the brokerage Swale Johnston where he gained broking experience. This company was bought by Glenyaal, where he was made Director, in charge of securing and controlling large commercial accounts.
In 1991, together with other business partners, Sandy started a brokerage which later acquired shares in the Primak business, where he continues to serve as Director.
On a personal note: He loves travelling, the outdoors and spending time with family.
Cindy Butler
Manager
Cindy has been working in the industry for more than 3 decades. She found her Nische in Insurance Administration and has held the position of Admin Manager at a few large corporations.
Cindy is passionate about the Industry and the ever changing landscape. She believes any successful business embraces the Opportunity to Change and to Re-imagine the way we do things. She believes in working “Smarter rather than harder”. The mission always is to ensure that a fully functional efficient & effective “Back office” is the bedrock of the business.
Cindy likes to keep her finger on the Insurance Pulse and is a member of the IiWC (Insurance Industry of the Western Cape) as well as the FIA (Financial Intermediaries Association of South Africa) and has held portfolios in Insurance related organisations such as the Agriguild, VMR and the aforementioned FIA.
On a personal note: Cindy loves DIY and décor, outdoors and spending time with family.
JJ Van Der Spuy
Financial & Human Resources Management
JJ is a qualified representative and has served on the management team since joining the industry in September 2005. As Vice Chairman of the Tygerberg Brand of the FIA (Financial Intermediaries Association of South Africa) , JJ serves on the National Advisory Council.
JJ is relationship driven and is committed to excellent service and attention to detail.
On a personal note: JJ is a firm believer in “Knowledge is Power” and leisure time is spent reading extensively, spending time with family, and playing golf.